About
Meet Squarefire
Squarefire helps professional service firms modernize their positioning, sharpen messaging, and build strategic marketing foundations for growth.
Founded in 2019, Squarefire has grown from a broad marketing consultancy into a specialized practice focused on a common challenge: the business has evolved, but the marketing hasn't kept pace.
Today, we help clients create clarity, alignment, and momentum through strategic marketing guidance—often serving as a trusted partner through multiple stages of growth and change.
Meet Christie Gunden, Founder
Christie Gunden founded Squarefire to help growing organizations communicate their value with greater clarity and confidence. Today, she works with professional service firms to strengthen positioning, sharpen messaging, and align marketing with business goals.
Throughout her career, Christie has worked directly with founders, executives, and leadership teams on challenges ranging from company launches and rebrands to growth initiatives, product introductions, and organizational change. What often begins as a marketing request quickly reveals a broader business challenge: the company has evolved, but the way it's positioned, communicated, and presented to the market hasn't kept pace.
Over the course of her career, Christie has led marketing initiatives for organizations ranging from startups to Fortune 500 companies, bringing the same strategic discipline and practical problem-solving approach to every engagement. Today, she helps clients create clarity, alignment, and momentum as their organizations grow and evolve.
What’s It Like to Work Together?
Many clients initially engage Squarefire for a specific need—a website refresh, messaging initiative, growth strategy, service launch, or brand repositioning.
What often begins as a marketing project quickly expands into broader conversations about business goals, organizational priorities, customer experience, and growth. That's because marketing rarely exists in isolation. The most effective solutions come from understanding the bigger picture.
Clients describe Squarefire as a trusted advisor, strategic sounding board, and practical problem solver. Whether leading a focused project or providing ongoing guidance, the goal is the same: helping organizations create clarity, make confident decisions, and move forward with momentum.
Let’s Talk
Ready for a Fresh Perspective?
If your organization has evolved but your marketing hasn't kept pace, let's talk.
Together, we'll identify opportunities, clarify priorities, and determine the next best step for your business.